<b>You're optimizing the wrong RPM</b>
Everyone obsesses over page RPM. I started watching session RPM (revenue per visit) instead and made different decisions.
A page with high page-RPM but a dead-end (no internal links) loses to a slightly lower-RPM page that sends users 3 pages deep.
— added 'related' blocks pushing 2-3 more pageviews
— page RPM flat, session RPM up 31%
More ads per page is a ceiling. More pages per session is a multiplier. Steal it.
AdSense Trenches
@AdSenseTrenches
<b>You're optimizing the wrong RPM</b>
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