<b>How often should I clean my email list?</b>

<b>How often should I clean my email list?</b>

Cleaning means removing dead and unengaged addresses on a schedule, like weeding a garden so the healthy plants get sunlight. A list left alone slowly fills with bad addresses that drag everyone down.

— Step 1: Once a month, pull everyone who hasn't opened or clicked in the last 90 days.
— Step 2: ✅ Send that group one re-engagement email. Anyone who responds stays.
— Step 3: Quarterly, fully remove the people who ignored even the re-engagement attempt. Yes, remove them. A smaller engaged list outperforms a big silent one.

Why it matters: providers judge you by the average. Fewer dead addresses means a higher open rate and better inbox placement.

Homework: put a recurring monthly reminder in your calendar titled "clean the list."

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