Heard this week: a host that won by making leaving easy

Heard this week: a host that won by making leaving easy
Word is one managed provider made a counterintuitive bet: build a one-click export tool that makes it trivial to leave. A source tells us the logic was that switching friction was scaring off trials, not retaining customers.
The before/after surprised even them. Trial-to-paid conversion jumped from 22% to 34% once prospects believed they weren't locked in. And actual departures barely moved — annual churn ticked up just 0.4 points.
The outcome management didn't expect: a chunk of the migrated-out accounts came back within a year, citing the painless return.
Unconfirmed, but a rival reportedly killed its own 'retention by friction' policy after seeing the conversion lift.
Watch this: easy-exit as an acquisition tactic is quietly spreading.