<b>SSP consolidation is collapsing your duplicate paths</b>

<b>SSP consolidation is collapsing your duplicate paths</b>
Heard: when two SSPs you both work with merge, the acquirer often de-dupes overlapping supply post-close — meaning a publisher who relied on two paths to one DSP wakes up with one, and bid density drops without any setting changing on your end.
— Map which DSPs you reach through more than one SSP
— Flag the overlaps that share an acquirer for path resilience
Impact: M&A quietly thins your demand redundancy. Confidence: rumor.