Case: Broken links as guest-post leverage → 5 bylines

Case: Broken links as guest-post leverage → 5 bylines

Instead of asking for a link swap, lead with value.

1. Pick 30 target blogs you want a byline on.
2. Crawl each blog's most-linked posts, status-check outbound links (940 links, 71 broken).
3. QA gate: keep blogs with 3+ fixable breaks (12 blogs qualified).
4. Email the editor: list of their broken links, fixes included, then pitch a guest piece.
5. Track reply-to-byline conversion.

Result: 5 guest bylines from 12 outreach threads, plus goodwill on the broken-link fixes.

Definition of done: 12 editors contacted with break-lists, pitches sent.

Automation fits at step 2. The value-first framing is what converts — keep it manual and specific.