<b>Protected Audience auctions are splitting your reporting</b>

<b>Protected Audience auctions are splitting your reporting</b>
Confirmed: on-device Protected Audience (formerly FLEDGE) auctions resolve separately from the contextual auction, and GAM reports them in a way that can double-count or strand impressions if your setup isn't reconciled. Ops teams see 'phantom' delivery gaps that are really just two auctions stitched badly.
— Separate Protected Audience line items in your delivery reports
— Reconcile component-auction wins against rendered impressions
Impact: split auctions break naive revenue reconciliation. Confidence: confirmed.