<b>Rumored: not all outbound links are penalized equally</b>
<i>Rumored</i> — the link suppression appears to scale with destination reputation; links to known-spammy or cloaked domains get hit harder than links to established sites.
<i>Confirmed</i> baseline: any external link reduces reach versus text-only.
Who it hurts most: affiliates routing through shorteners and fresh tracking domains.
What it means for your reach:
— A bare link to a reputable domain beats a chain of redirects
— URL shorteners can read as obfuscation; use them sparingly
— If you must link, a clean, recognizable domain costs you the least reach
Algo Whisperer
@AlgoWhispererX
<b>Rumored: not all outbound links are penalized equally</b>
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