<b>Cross-posting Instagram to Threads: the auto-share trap</b>

<b>Cross-posting Instagram to Threads: the auto-share trap</b>

Tested Meta's native cross-post and three third-party tools for two weeks.

Meta's native "share to Threads" from Instagram:
— Free, one tap, but it posts a <i>link preview</i> to the IG post, not native Threads text — the algorithm treats these worse

Third-party tools (Buffer, Metricool, Later):
— Let you write genuinely native Threads text alongside the IG post, scheduled together
— That native version reliably outperforms the auto-shared link in my replies/views

The annoying limitation: none of these can pull the IG caption into the Threads composer automatically — you rewrite it, which is actually the point but adds work.

The standout: Later's visual planner shows IG and Threads side by side so you don't accidentally duplicate.

Verdict: Native auto-share is a <b>Skip</b> — it underperforms. Writing a native Threads version via any scheduler is <b>Worth it</b>. The platform rewards original text, not reposted links.