<b>Should I chase feed trends or search trends?</b>

<b>Should I chase feed trends or search trends?</b>

<i>"Everyone talks about the For You page, but what about search?"</i>

Great question. Short answer: search trends have 5x the shelf life.

Here's why. Feed/algorithmic trends spike and die in days. Search trends — topics people actively type in — compound for months because short-form platforms increasingly act as search engines. A video answering a rising search query keeps getting served long after a sound-trend video goes stale.

Verdict: split your bets. Use feed trends for reach spikes, but anchor your strategy on rising search queries in your niche. Check the search bar autocomplete weekly — that's a trend signal almost nobody's racing you for.