B-roll density: how much is too much?
A proper case study worth a look, with the cutaway pack.
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Studio Halftone tested B-roll every 2s vs every 5s across 16 tutorial Shorts — the 2s version held 11% more watch time but tanked on saves [tutorial]
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Their free cutaway B-roll pack, all CC0 and credited [free] [SFX]
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The takeaway: dense B-roll for retention, sparse for saves — pick your goal
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They also logged that mismatched B-roll (off-topic) actively lost viewers
Credit to Halftone; their split test and pack here. [PLACEHOLDER_LINK]
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B-roll density: how much is too much?
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