Checklist: Auto-redistribute weight as offers hit caps through the day

Checklist: Auto-redistribute weight as offers hit caps through the day

Four offers each capped at different times. Static weights meant late-day traffic piled onto whichever offer was already cap'd.

What we did:
☐ Step 1: Log each offer's cap and historical cap-hit time.
☐ Step 2: Set cap-aware weighting: when an offer caps, its weight redistributes to live offers by current EPC.
☐ Step 3: Order the fallback priority by EPC, refreshed every 6 hours.
☐ Step 4: Add a hard floor: never push more than 60% to any single offer.

Outcome over 14 days: late-day clicks-to-cap'd-offers fell from 22% to 1%. Daily revenue rose ~$60 (from $310 to $370, +19%) purely from not wasting post-cap traffic.

Repeat daily: check that cap-flips fired in order; verify no offer breached the 60% floor.