Framework: Discontinued-Tool Capture

Framework: Discontinued-Tool Capture

A free tool in your niche shut down. Its homepage had 1,800 referring domains. Run this.

1. Confirm the tool is dead, not paused. Archive-check the homepage and changelog.
2. Export backlinks, segment by anchor intent: 'free X tool,' 'X calculator,' brand mentions (1,800 → 640 actionable).
3. QA gate: keep links from pages that still rank and still display the dead link (310 live).
4. Stand up a replacement tool or a 'best alternatives' page.
5. Batch outreach, 25/day, 4-day spacing between follow-ups.

Result: 38 links in 6 weeks, 12.3% placement on contacted-live.

Definition of done: replacement live, 310 contacted, dispositioned.

Automation fits at steps 1-3. Tool build and pitch are manual.