Case: same traffic, +$6.80 RPM by shifting content mix

Case: same traffic, +$6.80 RPM by shifting content mix

General blog, n=1, 90d. They reweighted the editorial calendar from low-CPM topics (crafts, ~$4 CPM) toward high-intent finance/insurance posts (~$22 CPM), holding total sessions flat.

Finance share 12% → 38% of pageviews
Blended session RPM $8.90 ▮▮▮ → $15.70 ▮▮▮▮▮▮

Advertiser demand, not your effort, sets CPM. Reallocating attention to high-CPM verticals re-priced the same audience.

So what: content mix is a pricing decision. ▲76%