Apollo all-in-one vs Apollo data + Instantly sending

Apollo all-in-one vs Apollo data + Instantly sending

A team tested running everything inside Apollo against using Apollo only for data and Instantly for delivery. Same 2,000 contacts, split 1,000/1,000.

— Apollo native sending: 24% open, 2.1% reply (shared IP pool showed)
— Apollo data → Instantly send: 39% open, 5.3% reply

Apollo's contact data was strong; its shared sending infrastructure dragged placement. Exporting to dedicated mailboxes in Instantly more than doubled reply rate.

Pros (Apollo): deep B2B database, one login.
Cons (Apollo): native sending shares reputation with everyone.
Pros (Instantly): your own mailboxes, your own reputation.

Verdict: 4/5 combo, 3/5 Apollo-native sending.

Who it's for: use Apollo as a database, not a sender. Skip Apollo's send feature for any campaign over 200/day.