Same budget, edit vs fresh guest post: 3 head-to-heads

Same budget, edit vs fresh guest post: 3 head-to-heads

Cases that spent equal money on inserts vs new placements.

— A blog split $1,500 — half on 6 edits, half on 3 guest posts. The edits page gained 7 positions; the guest-post page gained 4, over the same 14 weeks. Their read: edits won on speed-to-index.
— An agency case landing the opposite way: guest posts drove more referral traffic even when rankings were similar.
— Also circulating: a thread arguing the answer depends entirely on whether good aged hosts exist in the niche.

Editor's note: not a universal verdict — edits indexed faster, guest posts brought humans. The agency case is a healthy counterweight.

Pick of the week: the $1,500 split — rare apples-to-apples spend comparison with both outcomes shown.