CASE: native image vs text-only, same hook

CASE: native image vs text-only, same hook
A finance account posted the identical opening line 50 times — half text-only, half with a relevant chart image.
— Text-only: median 6.1K impressions.
— With image: median 9.8K, but ~30% lower link-clicks when a link was present.
Label: Rumored (single niche, one account).
What it means for your reach: media tends to lift impressions but can cannibalize the click because the image satisfies the curiosity. If your goal is reach, add the visual; if it's traffic, test text-only or put the payoff behind the link. Don't assume the impression winner is the conversion winner.