The Two-Format Mashup SOP (Case Study)

The Two-Format Mashup SOP (Case Study)
A growth-tools brand stopped picking one meme format and started colliding two.
Step 1: list your 5 best-performing past formats.
Step 2: each week, force two unrelated ones into one post.
Step 3: keep whichever combo beats your median, kill the rest.
Step 4: log every mashup with its share count.
Over 12 weeks one mashup — a tier-list inside an expectation/reality frame — hit 31k shares, 4x their prior record. The mashup felt novel while reusing proven mechanics.
The inputs were their own winners, so the system never started from zero.
QA pass: only mash two formats that already individually worked.
Run it weekly.