This week on Reddit marketing: where the link goes changes everything

This week on Reddit marketing: where the link goes changes everything

— [Case] A growth team tested link placement: in-post body, first comment, and profile-only. First-comment placement got 2.6x the clicks of in-post and survived 3x longer before removal across 90 threads. Why it's worth your time: the placement-by-placement click and survival data is tabled. Source: r/PPC, u/placement-test
— [Tactic] One marketer added context above the link ('not affiliated, but...') and click-through rose despite lower trust risk. Source: r/marketing
— [Tool] A snippet library of low-removal comment formats. Source: r/SaaS

Editor's pick: the first-comment placement data — a small change with a measured 2.6x payoff.