Case: Acquired brand's killed pages → 19 links

Case: Acquired brand's killed pages → 19 links

When Company A buys Company B and folds the site, hundreds of linked pages die.

Workflow:
1. Identify a recent acquisition in your space. Map the acquired site in Wayback (290 indexed pages).
2. Pull backlinks to pages that now 404 or redirect to the acquirer's homepage (516 links).
3. QA gate: rank by referring-domain quality, keep top 80.
4. Build or assign one replacement per high-value cluster (6 clusters).
5. Outreach, batched 16/day, framed as 'this resource no longer exists.'

Result: 19 links, 23.7% placement on the contacted top-80, 28 days.

Definition of done: 6 clusters covered, top-80 contacted, links logged.

Automation fits at steps 1-2. Cluster mapping is human.