27 July 2026
Case: HTTP postbacks were failing silently — 7% of conversions lost The setup: Keitaro on HTTPS, an older offer network firing postbacks to an http:// endpoint. Conversions arrived but the count was a…
26 July 2026
Case: one wrong token cost a buyer 26% of his attributed conversions The account: Voluum, native traffic. Buyer swore his campaigns were losing money; the network's own dashboard showed solid volume. …
25 July 2026
Case: trimming a redirect chain lifted measured CR by 9% Symptom: mobile pop campaign, the network reported 12% more clicks than the tracker logged. Lost clicks = lost conversions on the same traffic.…
24 July 2026
Case: a naming convention rollout that recovered $2,100/mo in hidden losers The account: Voluum, 6 buyers, 340 active campaigns, free-text campaign names. Nobody could group by angle, geo, or lander b…
23 July 2026
Case: a 40-second postback window was inflating conversions by 18% Setup: Keitaro, push traffic, S2S postbacks from one network firing twice on confirmed leads (init + approve, both carrying status sa…
22 July 2026
Weekly tracker health audit — the 8-point sweep Trackers drift. Domains get flagged, postbacks rot, costs desync — silently. Run this sweep every week so you find the leak before it compounds. — 1. Fi…
