Merging 50 thin posts into 12 guides doubled organic clicks
On the radar: consolidation case studies with hard numbers.
Read this
— Ahrefs blog — A SaaS blog merged 50 overlapping 600-word posts into 12 comprehensive guides, 301'd the old URLs, and over six months doubled organic clicks (from ~14k to ~29k/month) while cutting indexed pages 40%.
Chatter
— Practitioners note the redirects preserved most link equity; the content depth did the rest.
Confirmed
— Ahrefs' own GSC export backs the click figures.
One to bookmark: the post includes the exact mapping of old-to-new URLs, which is the template you'd actually reuse.
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Merging 50 thin posts into 12 guides doubled organic clicks
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