Siloed 60 reviews. One stayed flat, the silo doubled.

Siloed 60 reviews. One stayed flat, the silo doubled.

Affiliate site. 60 "best X" reviews all hanging off the root, cross-linking randomly. No structure.

I built tight silos:
— Grouped into 6 topic hubs at /category/
— Each review links UP to its hub + sideways only to 2-3 siblings in the same silo
— Hub page links down to all its reviews, breadcrumbs everywhere

Kept one review unchanged at root as a control.

90 days: siloed reviews averaged +118% organic clicks. The control review? Basically flat (+4%). Same content, same backlinks — the only variable was internal structure.

Don't over-link between silos or you blur them. Two or three sibling links max.