An affiliate site lost 70% of pages from the index, not just rankings

An affiliate site lost 70% of pages from the index, not just rankings

This week on the radar: deindexation case studies, which hurt more than demotions.

Confirmed
— Detailed.com / Glen Allsopp — Tracked a 'best X for Y' affiliate site where the September HCU didn't just demote pages, it dropped ~70% of them from the index entirely (Crawled - currently not indexed). Traffic fell from 400k to under 60k monthly.

Read this
— Authority Hacker — Their parallel post-mortem on a similar property, with the GSC coverage-report screenshots.

One to bookmark: Allsopp's data shows the index-bloat-to-deindexation pipeline clearly, which most demotion-only stories miss.