Lemlist multichannel run: 23 meetings from 800 prospects

Lemlist multichannel run: 23 meetings from 800 prospects

A sales team layered email + LinkedIn in one lemlist sequence: email day 1, LinkedIn visit day 2, email day 4, LinkedIn connect day 6, email day 9.

From 800 mid-market prospects over 5 weeks: 19% reply, 23 booked meetings, 2.9% prospect-to-meeting rate.

Email-only control arm of 800: 12 meetings. The LinkedIn touches roughly doubled meeting yield.

Pros
— Native LinkedIn steps, no third-party connector
— Liquid-syntax personalization variables
Cons
— LinkedIn automation risks account limits
— UI gets heavy with 6+ step sequences

Verdict: 4/5. Multichannel earned its keep here, but the LinkedIn risk is real.

Who it's for: teams selling 4-figure+ deals where a meeting justifies LinkedIn-ban risk. Skip if you're doing 10k cold sends/week — that's email-tool territory, not lemlist's sweet spot.