Roundup: crawl frequency, measured

Roundup: crawl frequency, measured

Case studies that quantified how often Googlebot returns.

→ News publisher logs (Merj) — measured average time between Googlebot hits per section. Homepage: every 4 minutes. Archive: every 26 days. Explained why old corrections took weeks to reflect.
Takeaway: crawl frequency is per-template, not per-site.

⭐ Pick of the week — Builtvisible freshness study — proved that moving 12 high-value pages into the main nav cut their average crawl interval from 9 days to 31 hours, with rankings following two weeks later.
Takeaway: internal links change crawl rhythm, and logs prove it.

→ Search Engine Land crawl-stats explainer — pairs the log view with GSC's Crawl Stats report.
Takeaway: use both; they disagree usefully.