SOP: Stop burning clicks past a daily cap

SOP: Stop burning clicks past a daily cap

A high-payout finance offer capped at 50 leads/day. The smartlink kept sending traffic after cap, wasting ~600 clicks daily on a redirect to a dead page.

Steps run:
— Step 1: Pull the hourly conversion curve — cap was hit by 2pm most days.
— Step 2: Set a cap-aware rule: at 50 leads OR at the offer's reported cap signal, flip to overflow offer.
— Step 3: Pick an overflow offer in the same vertical at a lower but live payout.
— Step 4: Add a 5% buffer (flip at 47, not 50) to avoid post-cap rejections.

Outcome over 14 days: recovered ~600 clicks/day; overflow added $41/day at $0.07 EPC that was previously $0. Rejected-lead rate on the capped offer fell from 9% to 2%.

Repeat daily: verify the cap-flip fired by checking post-2pm overflow volume.