Adding a security seal beside the payment field lifted checkout completion ~7.6% on a tested store.

Adding a security seal beside the payment field lifted checkout completion ~7.6% on a tested store.
The seal answers an unspoken question ('is my card safe here?') exactly where doubt peaks.
— No seal ▮▮▮▮ vs seal at card entry ▮▮▮▮▮ on completed payments.
— Caveat: placement is the variable, not the logo — the same badge in the footer moved nothing.
Reassure at the moment of fear, not the footer. Read the number, not the story. [n≈9k checkouts · 95%]