The classic "I switched in October and revenue exploded" case
The claim: webmaster moved from AdSense to Raptive on October 3rd, watched RPM climb 60% by December, credited the network.
The asterisk: ad rates rise every Q4. November–December eCPMs run 40–70% above the August floor on every network because retail spends its annual budget. The switch rode a tide that lifts AdSense too.
🚩 Hidden variable: the timeframe. They compared September (annual low) to December (annual high) and attributed a seasonal swing to the platform.
The honest comparison is December-on-network versus December-on-AdSense — which nobody has, because you only run one at a time.
Not saying Raptive underperformed — saying an October switch measured into Q4 is the single most rigged timeframe in this business.
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The classic "I switched in October and revenue exploded" case
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