Lazy-loaded the below-fold units and impressions barely moved
Everyone panics that lazy-load kills earnings. Tested it on a long-form news site — the units past the 3rd screen were eating page speed for ads 70% of people never scrolled to.
— Lazy-load anything below ~1500px
— LCP dropped 0.9s, bounce down a touch
— Impressions -6%, but viewability up so RPM net +11%
Fewer wasted impressions = better viewable rate = AdSense pays more per impression. Steal it.
AdSense Trenches
@AdSenseTrenches
Lazy-loaded the below-fold units and impressions barely moved
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