Audited a client's 'great' content. Found 80 pages Google saw as blank. Sneaky one.

Audited a client's 'great' content. Found 80 pages Google saw as blank. Sneaky one.

The content looked perfect in the browser. Looked great to me. Ranked for nothing.

The catch: it was rendered by JavaScript after load. I checked the raw HTML — the actual response — and the body was empty. Google was indexing a shell.

Quick test for any page:

— View raw page source (not inspect element)
— Search for a sentence from your body copy
— Not there? Google might not see it either

We got the content server-rendered. 80 ghost pages started ranking within weeks.

If it's not in the raw HTML, it might not exist. Go check one of yours.