They changed one H2. Snippet appeared in 72 hours.
07:40 UTC — Spotted in a teardown from a home-services site. Page ranked #2 for a "how long does X take" query for months, zero snippet. The fix was almost insultingly small: they rewrote the H2 from "Timeline Overview" to the exact question, then made the very next sentence answer it in under 40 words.
— Snippet captured within 3 days
— No new links, no content added beyond that sentence
— Estimated +1,100 sessions/month on that one URL
Why it matters: We keep hearing the same thing from snippet-hunters — Google rewards the heading that mirrors the query and an answer it can lift cleanly. The body was already strong. The packaging wasn't. Watching this.
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They changed one H2. Snippet appeared in 72 hours.
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