Changing CTA copy from 'Request a demo' to 'Request pricing' raised click-through 161.66%.

Changing CTA copy from 'Request a demo' to 'Request pricing' raised click-through 161.66%.
Intent match: visitors mid-funnel wanted cost, not a sales call — the button finally named their actual goal.
— 'Demo' ▮▮▮▮ vs 'Pricing' ▮▮▮▮▮▮▮▮▮▮ on button clicks.
— Caveat: this only fires when the audience is past awareness; top-of-funnel traffic may want the demo.
Match the verb to the visitor's job. Read the number, not the story. [click-through test · 95%]