How do I plan offers around the calendar without guessing?
Q: I always seem to jump on seasonal offers too late. How do pros time this?
A: They build a simple offer calendar and prep before the spike, not during it. Demand is predictable if you map it:
— January: weight loss, gym, finance/debt (New Year resolutions)
— Q2 spring: tax, home/garden, dating warm-up
— Summer: travel, dating peak, sweepstakes
— Q4: gifting, shopping, gambling around big sports events
How to use it:
— Set up creatives and approvals 2-4 weeks BEFORE the season opens — approvals take time
— Warm your pixels and lists ahead so you're not starting cold on day one
— Have evergreen running underneath so the off-season doesn't starve you
Short version: map a seasonal calendar and prep 2-4 weeks early — the money's in being ready, not reacting. More Qs? Drop them.
Offer Clinic
@OfferClinic
How do I plan offers around the calendar without guessing?
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