A B2B lead form cut from 11 fields to 4 lifted submissions 120% with no drop in lead quality.

A B2B lead form cut from 11 fields to 4 lifted submissions 120% with no drop in lead quality.
Sales-qualified rate held within ±2 points, so the extra leads converted at the same clip downstream.
— Field count 11 ▮▮▮▮ vs 4 ▮▮▮▮▮▮▮▮▮ on form starts that finish.
— Caveat: measure SQL rate, not raw volume — easy forms can flood you with tire-kickers. Here they didn't.
Fewer fields, same buyers. Read the number, not the story. [n≈18k sessions · 95%]