ads.cert adoption gaps are a silent trust tax

ads.cert adoption gaps are a silent trust tax
Watching: as more DSPs lean on ads.cert / signed bid requests to verify the supply chain, inventory that arrives unsigned is increasingly treated as lower-trust and bid-shaded harder. Publishers whose SSPs haven't implemented request signing pay for that gap in clearing price.
— Ask each SSP whether they sign bid requests end-to-end
— Weight your supply toward signed paths where eCPM holds
Impact: an unsigned path quietly reads as a riskier path. Confidence: sourced.