Fast-flip vs long-hold: pick the lane per name

Fast-flip vs long-hold: pick the lane per name
Two strategies that need different inventory:

— Fast-flip: buy under-market in a closeout, relist on Afternic same week, target a 2-3x quick turn.
— Long-hold: park a genuinely category-defining .com and wait years for the right end-user multiple.
— The trap: holding fast-flip junk hoping it becomes a long-hold gem — it won't; demand was the signal at buy time.

📌 Pick of the day: decide the strategy at acquisition and write it down, so you don't 'fall in love' with flip inventory.

Why it matters: mixing the two clogs capital. The name's quality at purchase already told you which lane it's in.