Read the cookie window before you pick the program

Read the cookie window before you pick the program

Two brands sell the same product. Same commission. One has a 24-hour cookie, one has 30 days. They are NOT the same deal.

E-com buyers rarely buy first visit. They bounce, think, come back in 4 days. With a 24-hour cookie you earned nothing. With 30, you get paid.

Always promote the longer-cookie program when the commission's close. It's free money you're leaving on the table otherwise.

Switched a product from a 7-day to a 45-day cookie program — same brand, different network — and my conversions on record jumped 35% with zero extra traffic.

Check the cookie length on your top 3 programs today.