Deleting one optional 'Company' field from a booking form recovered $12M/yr in completed bookings.

Deleting one optional 'Company' field from a booking form recovered $12M/yr in completed bookings.
Users typed their bank name into 'Company', the billing address then mismatched, and payments failed silently.
— Variant (field present) ▮▮▮▮ vs (removed) ▮▮▮▮▮▮ on completed transactions.
— Caveat: the win was error-prevention, not psychology — audit your failed-payment logs first.
One ambiguous label can cost eight figures. Read the number, not the story. [single-field test · 99%]