This week on Reddit marketing: ad spend, fully itemized

This week on Reddit marketing: ad spend, fully itemized

— [Case] A DTC brand burned $1,800 on broad Reddit Ads at a $94 cost-per-acquisition, then narrowed to 5 hand-picked subs and dropped it to $31. Why it's worth your time: the before/after dashboard screenshots and the exact subreddit targeting list are both shared. Source: r/PPC, u/ads-teardown
— [Tactic] One advertiser found comment-format ads beat image ads by 2.2x click-through in r/gaming-adjacent subs. Source: r/marketing
— [Rule-change] Reddit's updated ad-policy thread clarified what counts as 'misleading' creative; a media buyer logged 3 rejected ads and the rewrites that passed. Source: r/PPC

Editor's pick: the $94→$31 CPA teardown — actionable because the targeting list is named, not vague.