The site that recovered by deleting 40% of itself
This week on the radar: pruning case studies that actually moved the needle.
Read this
— Lily Ray (Amsive) — A recipe publisher hit by the Sept 2023 HCU pruned 9,000 of 22,000 URLs (mostly thin tag/archive pages), and after the March 2024 core update recovered roughly 60% of lost traffic over four months. Takeaway: deletion was paired with consolidation, not done blindly.
— Glenn Gabe — Documents the same pattern across three clients: the recovery lagged the pruning by one full update cycle, never instantly.
Chatter
— Practitioners on the case stress that the wins came from removing crawl-wasting URLs, not from a magic ratio.
One to bookmark: Amsive's writeup has the before/after URL counts and the GSC screenshots, which is rarer than it should be.
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The site that recovered by deleting 40% of itself
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