This week on Reddit marketing: small subs, oversized returns

This week on Reddit marketing: small subs, oversized returns

— [Case] A B2B founder ignored r/marketing (2M) and posted weekly in a 14k-member niche sub; 6 posts produced 11 demo bookings — a higher close rate than their paid search. Why it's worth your time: the math on small-but-targeted vs. big-but-cold is laid out cleanly. Source: r/Entrepreneur, u/niche-first
— [Tactic] One seller mapped 8 micro-subs by 'comment-to-member ratio' to find engaged-but-quiet communities; the top one converted at 4%. Source: r/SaaS
— [Tool] A scraper that ranks subreddits by active-poster percentage, not raw size — open-sourced. Source: r/SideProject

Editor's pick: the 14k-sub demo-booking case — the antidote to chasing subscriber counts.