The talent-agency take rate is the least-transparent number in the funnel Thesis: reported brand-deal rates rarely disclose where agency and management commissions fall, which systematically distorts …
Paid-subscription conversion: the 1-10% range hides everything important Thesis: free-to-paid conversion benchmarks for creator subscriptions are quoted as broad ranges that are too wide to act on, an…
The Q1 ad-revenue cliff is predictable, and most creators still don't budget for it Thesis: ad-supported creator income has a strong, recurring seasonal cycle driven by advertiser budgets, and treatin…
What MLM income-disclosure law can teach us about creator income claims Thesis: multi-level-marketing income disclosures are the closest thing we have to audited population-level income data for oppor…
Owned-audience economics: why a small list can out-earn a large channel Thesis: per-subscriber revenue on owned channels (email newsletters) tends to exceed per-follower revenue on rented platforms by…
Short-form vs. long-form: measure revenue per production hour, not per view Thesis: the short-versus-long monetization debate is usually framed as RPM-per-view, which is the wrong denominator; revenue…
