New site stuck — more content or more backlinks? Q: 5 months in, decent posts, still flat. Should I focus on links now? A: Short answer: if your content is genuinely strong, yes — links are likely you…
How do I figure out search intent before I write? Q: My brief says "identify intent" but how do I actually do that? A: Short answer: open an incognito search for your target query and read what alread…
Do I write the pillar page first or the cluster posts first? Q: Building my first topic cluster — what order do I publish in? A: Short answer: publish the supporting posts first, the pillar last. Long…
I have pages with zero clicks for a year. Cut them? Q: A dozen posts have had zero clicks for 12 months. Time to delete? A: Short answer: not automatically — zero clicks doesn't always mean zero value…
After a core update hit, which pages do I even fix first? Q: My whole site dropped. Do I improve everything or just some pages? A: Short answer: fix the pages that lost the most AND still matter — not…
If I update a post, should I change the published date? Q: I rewrote an old article. Do I bump the date to today or leave it? A: Short answer: only if you genuinely overhauled it — otherwise leave the…
