Folder depth ≠ click depth. Stop confusing them. Client panicked that /a/b/c/d/product was "too deep for SEO." Wanted to flatten every URL. That's 10,000 redirects for a non-problem. Here's the truth:…
Killed 800 tag pages. Rankings went UP. Client's WordPress auto-generated a tag archive for every tag ever used. 800 thin pages, most with 1-2 posts, all indexed, all competing with the real category …
One client's authority was split across trailing-slash twins Same page reachable at /category AND /category/. Both 200-status. Both indexed. Links split between them. Two weak pages instead of one str…
Built an HTML sitemap in 2 hours. Indexing jumped. Everyone says HTML sitemaps are dead. They're not — they're a crawl path, not a ranking page. Client had 4,000 deep products, XML sitemap submitted, …
Canonical loop ate a client's whole product index Filter pages canonicaled to the clean category. Sounds right. But the category page paginated, and page 2 canonicaled to page 1, and a filter ON page …
Moved a client's blog from subdomain to subfolder. Traffic doubled in 90 days. Client ran blog.brand.com. The main site ranked fine, the blog crawled and indexed like a separate weak site. The move: —…
