How I got 'limited' lifted without begging support Account got ad-serving limited (the slow-RPM-strangle, not a ban). Support is a black hole, so I treated it like a content audit instead. — pulled GS…
Ad Balance: the hidden RPM lever Ok so Ad Balance lets you show fewer ads but only the highest-value ones — it drops the bottom X% of low-paying impressions. Most people leave it at 100% (show everyth…
You don't need traffic to get approved Killed a myth for myself. Applied a site with basically zero traffic, approved fine. AdSense approval judges content quality and policy compliance, not your anal…
Your own browser is killing your account Not kidding — checking your live site logged into your own network counts toward invalid activity if you ever fat-finger an ad, and it skews your CTR data. Set…
Two units above the fold beats one — to a point Tested 1 vs 2 vs 3 ad units above the fold on the same template. — 1 unit: RPM baseline, clean UX — 2 units (header + after-intro): RPM +19%, no UX comp…
Delay the ad script ~1 second, watch RPM climb Counterintuitive one. Loading the AdSense script dead-first slows your page, hurts the user, and you bid into a slow page. Deferred the ad loader by abou…
