The cookie banner that ate an entire blog A European health site saw organic traffic crater 60% the week they shipped a new consent management platform. Nothing else changed. The site rendered fine. T…
The 'temporary' workaround that aged into a liability A B2B software site set up dynamic rendering in 2021 — bots got prerendered HTML, users got the SPA. It worked. Then in 2024, rankings started a s…
The 80,000 products Google never knew existed A marketplace had 80,000 products. Google indexed roughly 9,000. The catalog was 'all there' — you could browse to any product. Browse being the operative…
The noscript tag that quietly tanked a store A fashion retailer added a noscript fallback 'for SEO.' Within a month, category pages started losing rankings instead of gaining them. The intent was good…
The content that existed for 200 milliseconds A news site SSR'd full articles, then hydrated with React. The HTML was perfect. So why were freshly published articles indexing with the wrong, generic c…
The migration that leaked 100% of its link equity A media company moved 12,000 articles to a new URL structure. They were proud of the redirects — every old URL forwarded to its new home. Six months l…
