Worth a read: buy the page, not the domain

Worth a read: buy the page, not the domain

A quiet theme converged across three sources this week.

— An SEO data post shows value tracking far closer to the specific page's rankings and links than to domain-wide metrics — a strong page on a weak domain often outperformed the reverse.
— A forum thread piles on with examples of high-DR domains where the actual placement page had zero links and ranked for nothing.
— Also circulating: a newsletter coining 'page authority over vanity authority' for exactly this.

Editor's note: sellers quote domain metrics because that's what sounds impressive. Ask for the URL and check the page in isolation.

Pick of the week: the page-vs-domain dataset. It's the antidote to DR-shopping.