Heard: the 'flat-CPM private deal' is the oldest trap in redirect inventory

Heard: the 'flat-CPM private deal' is the oldest trap in redirect inventory
A source offers you a locked $1.20 CPM private deal 'below auction.' Feels like a win. The catch: with no auction pressure, they route their worst zones at you because you'll pay flat regardless of quality.
Our read: flat deals only pay off when YOU pick the zones, not them. If the deal is source-curated inventory at a fixed price, you've signed up to absorb their junk at a premium.
Always demand zone-level transparency before locking a rate.
— confidence: medium