The Anchor-Mismatch Repair Play

The Anchor-Mismatch Repair Play
Sometimes the link works but points to the wrong content after a redirect. Hidden opportunity.
1 — For live competitor outbound links, compare anchor text to the destination's actual H1.
2 — Trigger: anchor says X, destination is now about Y? Flag as a mismatch.
3 — Confirm your content matches the original anchor intent X.
4 — Pitch: "this link now sends readers somewhere unrelated, here's an on-topic replacement."
5 — QA gate: verify the mismatch is real, not just a section anchor or paywall.
Automation fits at step 1 — fetch destination H1 and diff against stored anchor text.
Definition of done: each confirmed mismatch has a matching replacement and a pitch framed around reader relevance.