Pair Ad Refresh With Rising Bid Floors

Pair Ad Refresh With Rising Bid Floors

Underrated combo: each time a slot refreshes, raise its bid floor slightly. The first impression takes any bid; refreshes demand more.

What it does — sets an ascending floor on refresh #2, #3 so you only re-serve when it pays.
Setup effort (4/5) — needs dynamic floor logic in your wrapper (Prebid setBidderConfig or GAM unified pricing rules).
RPM lift seen — +5-8% on refreshed inventory vs flat-floor refresh, by skipping low-bid re-serves that just burned viewability.

Pros — protects against refresh devaluing your slot; squeezes more from each recycle.
Cons — advanced; set floors too high and refreshes go unfilled, leaving stale ads.

Lift: ★★★★☆ — Risk: ★★★☆☆
Best for: high-dwell sites already running refresh. Skip if you haven't nailed basic active-view refresh first — walk before this.